La Vie Claire x Corporate Image Library
Client : La Vie Claire
Mission
La Vie Claire wants to modernize its corporate image library to better reflect the in-store experience and enhance its brand image.
The goal: produce authentic, contemporary, human-centered visuals for a range of communications—for franchisees, recruitment, and wider corporate messaging.
Our approach
We carried out an immersive shoot in an operating store, capturing the full richness of everyday life in the space.
Our art direction takes a natural, honest approach: realistic light, believable everyday scenes, and a focus on professional gestures and interactions. The idea is to reveal what is already there, rather than overstyle it.
The project
The shoot covers the entire store experience: storefronts and exteriors, interior atmosphere and circulation, departments (fruits & vegetables, bulk foods, groceries…), the advice counter and customer interactions, product details, and material close-ups.
A mix of wide shots and close-ups creates a complete, cohesive image library that can be used across all communications.
A modern, warm, human-centered image library that showcases the products, spaces, and teams.
Visuals designed to last and effectively support corporate communications, the store network, and recruitment.
