Key Moments x La Vie Claire
When La Vie Claire asked us to illustrate its “Aperitif” and “Oils & Vinegars” campaigns, the brief was clear: create two striking, beautiful, appetizing images that capture attention in an instant while staying true to the retailer's organic, committed, accessible identity.
For two nationwide promotions—one celebrating appetizers made for sharing, the other the diversity of its organic oils and vinegars—La Vie Claire wanted to showcase its products through images that were as appealing as they were true to its values.
Each creation had to embody a promise: organic food that is delicious and joyful, highlighting both the breadth of the range and the natural origin of the ingredients. The goal: inspire desire while building trust.
Oils & Vinegars Image
We chose a sunny composition radiating out from a bowl of vibrant salad. Each bottle is paired with its key ingredients: olives, raspberries, cherry tomatoes… Textures are carefully crafted, and reflections in the oils catch the light to heighten the visual impact. The rich yellow backdrop feels both warm and natural, evoking sunny days and the pleasure of cooking with quality organic products.
Aperitif Image
The same graphic principle—a starburst layout—but with an aperitif platter at the center and an explosion of products around it: spreads, chips, seeds, breadsticks, nuts and dried fruit… The bold red backdrop energizes the scene and invites people to gather. Packs are subtly integrated, with each product paired with its key ingredients to make the composition clear and appetizing. Dynamic, joyful, festive.
Two strong, recognizable images designed for use across print, web, social media, and newsletters. Their starburst composition keeps everything clear while creating an immediate visual impact. Each image tells a consistent story: a moment of shared pleasure, elevated by the natural qualities of La Vie Claire products.
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