Pickles ASMR
Client : Bravo Hugo - Groupe Reitzel
Mission
For Bravo Hugo, we created content with a single purpose: make you want to take a bite.
A short, intensely sensory ASMR video tailored to social media, where every detail amplifies the pleasure of the pickle: the pop of the jar, the sound of glass, the clean crunch of every bite.
Our approach
The visual approach combines a pop aesthetic, extremely tight macro framing, and bold light in a deliberately graphic, almost hypnotic world. The focus stays on gestures, textures, lips, highlights, and the product itself, rather than the entire face.
Alongside the video, we also developed a series of sensual, contemporary visuals around the Bravo Hugo pickle. Images designed to grab attention on social media: strong contrasts, vibrant colors, extreme close-ups of the product… and plenty of crunch.
- Pop-inspired, contemporary art direction
- Macro exploration of textures and gestures
- Sound design focused on crunch and the opening of the jar
- A social media aesthetic designed to maximize retention and engagement
- Sensory visuals combining food, fashion, and beauty advertising
