Sensas
Client : LGI Wines
Mission
Support SENSAS in building its visual world and art direction for social media, with a particular focus on Instagram.
SENSAS is a wine range from the South of France, developed for Northern European markets, particularly the Netherlands. The challenge was to express this dual identity through a cohesive visual world that would appeal to an audience attuned to design, aesthetics, and perceived quality.
Our role
We support the brand across all its art direction, laying the foundations for a clear, structured visual world.
This includes defining the creative direction, selecting styling, materials, and light, and producing the photography. We also worked on the overall consistency of the Instagram feed to create a seamless, recognizable, premium impression.
Each image was conceived as a building block within a larger whole, serving a strong brand identity.
Our approach
Our approach balances two influences: the warmth and light of the South of France, and a more minimalist, structured, contemporary Nordic aesthetic.
This dialogue takes shape through:
– warm, directional, natural light
– raw and mineral materials (linen, stone, ceramics)
– clean compositions with room to breathe
– a controlled palette punctuated by terracotta accents
Together, these elements create a sensory, modern, approachable world that reflects the brand’s DNA.
The goal is not to pile on effects, but to build a strong, consistent visual signature that lasts throughout the year.
