Materne x Social media 2026
Starting in 2026, Cantine Collective is working with Materne on social media content creation and visual production strategy.
The project’s main challenge is to evolve the visual style of the brand on social media: modernize its image, make the products more appealing, and create content that reflects today’s visual language, while staying true to Materne’s DNA.
Cantine Collective handles art direction, visual concepts, food styling, photography, and video production in social-first formats.
Our goal is to build a strong, lasting visual identity, supporting the brand’s communications throughout the year and adapting to key moments, new products, and different formats.
A clear creative direction: a sunny, relatable, and more contemporary vision of Materne.
The content shows the products in simple, positive, everyday moments: breakfast, brunch, snack time, and home cooking. Fruit puree becomes more than just a product — it becomes an ingredient in everyday life, naturally woven into daily routines.
Particular attention is given to the fruit puree cup range, a longstanding cornerstone of the brand, and its new chilled and pantry products, used to drive a fresh visual direction.
Visually, the series is built around:
bold, sunlit lighting,
a colorful, pop-inspired palette,
generous yet carefully considered styling,
formats created specifically for social media (overhead views, gestures, textures, short videos)
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