Bouillon & Fast Food x Bravo Hugo
Client : Bravo Hugo - Groupe Reitzel
Mission
Create a series of photos revisiting classic dishes, blending French nostalgia, a pop aesthetic, and contemporary food culture.
Our role
For this Bravo Hugo shoot, we wanted to revisit much-loved classics through the brand’s lens: more pop, more graphic, more crunch.
On the menu: eggs with mayonnaise inspired by Parisian bouillon-style bistros, homemade terrine with pickles, and a healthy take on the cult favorite “tasty crousty.”
The idea was to draw on the visual codes of bistros, brasseries, and retro dining, while bringing in Bravo Hugo’s visual world: bold colors, graphic patterns, direct flash, and compositions designed for social media.
Our approach
Reinterpret iconic recipes from French bouillon-style bistros and brasseries, combining a retro atmosphere with pop art direction.
Use bold, direct light to emphasize textures and colors. Create generous, graphic compositions designed for social media.
Nostalgic comfort food, vibrant colors, crispy textures, and art direction with just the right amount of excess.
