Brand Platform // Magda

Client : Magda

Close-up of mushroom gills lit with pink and green highlights for Magda.
Brown illustration of mushroom gills on a taupe background for the Magda identity.
Three finely drawn mushroom undersides in brown on a taupe background for Magda.
Macro photograph of the pink gills of a mushroom.
Small mushrooms growing on moss in a dark woodland photograph for Magda.
Cluster of pink mushrooms lit against a dark woodland setting in Magda’s visual identity.
Close-up photograph of the gills and caps of brown mushrooms.

How did we help? 

Consulting: defining the new brand platform 

Editorial : creating editorial guidelines for all communications materials 

Art direction: creating a visual identity system with design guidelines 

Magda color palette presenting combinations of pink, orange, green, beige and dark blue.
Four white mushroom illustrations arranged on a dark teal background for Magda.
Magda brand guideline page with a board of mushroom photographs on an olive-green background.
Magda editorial guideline mockup on orange sheets with vocabulary lists.
Magda typography board presenting Work Sans and Source Serif on a green background.
Pink mushrooms growing on moss in dark woodland for Magda’s visual identity.

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