La Vie Claire x Plant-Based Desserts
Client : La Vie Claire
Mission
To launch its new range of plant-based desserts, La Vie Claire asked us to create a series of photos and videos combining appetite appeal, product imagery, and moments of enjoyment.
Our role
We created a warm, light-filled setting around an afternoon snack shared by friends. A simple, lively scene between sofa and coffee table, where the desserts naturally become part of a genuine moment of enjoyment.
Tableware in natural tones, fruit, drinks, and a few indulgent touches accompany the range’s different flavors. Soft lighting highlights the products’ textures and creaminess.
Our approach
The shoot combines product range photography, lifestyle imagery, close-ups, and macro shots of texture, with special attention to the people and gestures involved in tasting.
A vertical video brings this world to life, from opening the desserts to generous spoonfuls, textures, and shared moments.
Art direction, food styling, photography & video: Cantine Collective
