Cantine Collective

Consumer Launch Support // Chocolatree

Client : Chocolatree

Project at a glance

The brief
Support Chocolatree’s consumer launch.
Our role
Art direction inspired by the brand’s colourful illustrations, with warm, festive styling.
Deliverables
Campaign adaptations and a press kit featuring personalised goodies.
Chocolatree cards featuring decorated desserts, arranged in a pattern on a pale yellow background.
Chocolatree pastry decoration packaging mock-up on a beige and gold background.
Chocolatree packaging illustrated with a cake and surrounded by leaf patterns.
White cream Swiss-roll log decorated with small Christmas-patterned discs.
Ice cream sundae drizzled with caramel and decorated with chocolate discs.
Chocolatree packaging animation on a pedestal, alternating white and pink settings with motifs around the product.

We wanted to capture the brand's warmth and festive spirit. The art direction draws on the colorful visual language of Chocolatree's illustrations, bringing them to life in scenes that are both pared-back and lively.

Chocolatree Christmas decoration packaging displayed on a green background.
Chocolatree packaging with a chocolate cake and pirate illustrations on a purple background.
Chocolatree packaging illustrated with a Christmas log and characters on a yellow background.
Chocolatree Halloween packaging with a cupcake, bats and a black cat on an orange background.

This campaign appears across a wide range of materials, including customized promotional items that make up an appetizing, inspiring press kit!

Person wearing a beige Chocolatree apron with small colourful motifs.
Open gift box containing a Chocolatree apron and a spatula.
Chocolatree recipe sheets featuring a ring cake and illustrated decorations.
Cupcakes with chocolate frosting decorated with pirate-patterned discs.
Brownies decorated with discs featuring unicorns and rainbows.

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Sriracha Caramel sauce, a rice dish and golden bites on a colorful table.