Bravo Hugo x Natexpo 2025

Client : Reitzel

Mission

For Natexpo 2025, Bravo Hugo gave us a simple brief: create a booth that catches the eye as readily as its pickles tempt a fork.

Design a strong, impactful space to represent the brand at Natexpo 2025.
Create a bright, appetizing pop environment that instantly conveys Bravo Hugo’s world.

Our approach

An immersive, joyful, unmistakably recognizable booth

We created the booth’s complete visual treatment:
• bright & contrasting colors
• graphic compositions featuring pickles & caper berries
• bold, direct, playful messaging
• oversized visuals that catch the eye from several meters away

Custom merchandise & sticker sheet

To support the trade show activation, we also designed a sheet of fun, pop-inspired collectible stickers to stick anywhere.

A selection of photographs to enrich the stand design

To complete the stand design, we included several photos from our lifestyle & pop shoots previously produced for the brand, alongside our recipe shoots.
Pickle lipstick, a Scrabble board, colorful food & graphic compositions — a fresh, playful, uninhibited tone that strengthens the overall identity.

The result?

A stand that pops, gets noticed, and stays in the mind. A strong, vibrant, accessible identity. And a brand making a bold statement at the show!

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