Together with Loïc Gauthey and Quentin Caillot , we started with a simple observation: you don’t need to board a plane to travel this summer.

With empanadas, samosas, or keftés on the table, happy hour can already take us somewhere new. And it has another, fairly universal power: bringing over friends, neighbors, and sometimes even friends of friends.

That’s how our concept came to life: “HARi&CO brings the world to happy hour”. A world of flavors from elsewhere, and all the people who end up gathering around the table.

To bring this idea to life, we developed sunny, colorful art direction with a deliberately lively feel. A large wooden table, plenty of yellow, a few touches of green, a pool, and, above all, a group of friends gathered for happy hour around a table that never stays perfectly arranged for long.

Rather than an overly static aesthetic, we favored a lifestyle reportage approach: hands reaching across the table, bites dipped into sauces, plates being passed around, laughter, and candid moments.

Alongside the image library, we conceived and produced several short videos based on the campaign concept: a pool invitation that suddenly becomes much more popular when HARi&CO happy hour is announced, a culinary trip around the world without leaving the terrace, and summer scenes that play with social media conventions.