Lemonades & Iced Teas x La Vie Claire
Client : La Vie Claire
Mission
After updating the recipes and visual identity of its iced teas and lemonades, La Vie Claire wanted to support the launch of these new ranges with a series of visuals expressing their promise: organic drinks that are more natural, unmistakably summery, and incredibly refreshing.
Our mission: create a photographic world that instantly makes you want to open a bottle, while highlighting the new packaging design and each product’s flavors.
Our approach
For the iced teas, we developed two complementary visual directions.
The first celebrates summer indulgence: beach towels, a book, sunglasses, ripe fruit, and warm light create a scene that evokes vacations, afternoons in the sun, and moments when time seems to slow down.
The second focuses on an immediate feeling of freshness. The bottles are arranged on a bed of ice, surrounded by their key ingredients, heightening the contrast between summer heat and the product’s thirst-quenching promise.
For the lemonades, we created a bright, poolside atmosphere. Reflections on the water, fresh citrus, transparent glass, and tasting moments reinforce the range’s natural, refreshing character, while keeping the aesthetic premium and approachable.
Each image was designed to work equally well in digital communications and print, with the product always at the heart of the composition.
The result
A fresh, bright summer image library covering a variety of uses: premium packshots, atmospheric photography, serving scenes, and lifestyle content.
Art direction that supports the ranges’ repositioning while staying true to La Vie Claire’s organic, simple, appetizing world.
Because, ultimately, the best way to tell the story of a refreshing drink… is to make people thirsty at first glance.
