Bravo Hugo x Winter 2025
When Bravo Hugo asked us to develop the next chapter of its summer campaign, the brief was clear: extend the brand’s pop-inspired, appetizing world through a new visual season, with a softer, cozier feel — but just as much character.
The challenge? Show that even in winter, Bravo Hugo’s table stays lively, colorful, and deliciously cheeky.
For this winter campaign, Bravo Hugo commissioned us to create a new visual world around its signature products: vinegars, capers, and pickles. The aim: brighten the colder season with simple, pop-inspired, appetizing recipes, reimagining winter the Bravo Hugo way.
A series of recipe and lifestyle visuals designed to support the brand’s social media strategy throughout the season.
Following our summer shoot, with its sunny Mediterranean mood, we imagined a visual follow-up that was wintry, warm, and colorful, halfway between a cozy chalet and Bravo Hugo's graphic world.
Rich textures, soft lighting, shades of green, and pop-inspired touches run throughout the series.
The styling brings lively scenes to life through Ayo and Cédric, capturing simple moments together: an impromptu candlelit raclette, a steaming grilled cheese, a fresh take on a festive dinner…
Each image tells the story of an everyday moment—warm, intimate, unexpected—in which the product becomes a style accessory in its own right.
A winter series that feels warm, intimate, and bold, extending Bravo Hugo's identity in a more understated tone without losing its pop personality.
The recipe images alternate between pure pleasure and visual storytelling, while the lifestyle photographs (“Jeu de dames”, “Pickle Lipstick”, “Pickle Rideau”) bring the brand's world to life through strong graphic symbols.
Each image was designed for the brand's social media feed, alternating product shots, everyday scenes, and compositions inspired by Bravo Hugo's design.
Art direction, styling, and photography: Quentin Caillot
Models: Ayo & Cédric
Client : Bravo Hugo (Reitzel Group)
Year: 2025
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