Philibert Savours x Fruity Photoshoot
Showcase the richness and diversity of Philibert Savours’ sourdough starters alongside the Toofruit range, through a series of striking images for the launch of the Philibert 2025 website.
The aim: express the diversity of flavors and showcase the baking expertise of Maison Philibert in a sensory, colorful, inspiring world.
We conceived the art direction as a visual journey, with each scene exploring an aspect of Philibert’s expertise: authenticity, indulgence, and modernity.
Contrasting yet cohesive settings, united by the same ambition: to tell a story through materials, light, and flavor.
From the fall market celebrating rustic loaves and rye breads, to the Italian dolce vita with baguettes and focaccia, via a Mexican hacienda kitchen bathed in sunlight, through to a tropical, pastel interlude with Toofruit confections by Vincent Durant — this shoot explores the diversity of the culinary worlds that make up Philibert’s DNA.
A cohesive, sensory series in which each image shows how the Philibert Savours and Toofruit ranges complement each other, expressing the same pursuit of excellence, naturalness, and emotion.
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