La Vie Claire x Appetizer Range
Showcase La Vie Claire's new range of organic appetizer products through a series of summery, appetizing images. The aim: create a sunny, welcoming world for key summer moments while giving everyday products a contemporary feel. These images will be adapted for several channels: website, catalog, social media, and in-store displays.
We imagined three colorful scenes, each centered on a combination of La Vie Claire products (chips, spreads, and savory puff pastries). Each setup features:
Each photo/video pairing highlights a distinct flavor profile:
Tex Mex Setting : spicy chips, bell pepper spread, and Provençal twists.
Sol y Sur Setting : unsalted chips, chickpea hummus, and sesame mini sticks.
Pop Retro Setting : vinegar chips, eggplant spread, and olive & Emmental squares.
A series of sunny, appetizing images conceived as “aperitif postcards.” Each image captures a slice of life—a lingering moment with friends, an impromptu snack, a craving for something fresh. The stop-motion videos add rhythm and life, making them ideal for engaging digital content. All guided by art direction aligned with La Vie Claire's organic, French, accessible values.
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