La Vie Claire x Appetizer Range

Client : La Vie Claire

Mission

Showcase La Vie Claire's new range of organic appetizer products through a series of summery, appetizing images. The aim: create a sunny, welcoming world for key summer moments while giving everyday products a contemporary feel. These images will be adapted for several channels: website, catalog, social media, and in-store displays.

Our approach

We imagined three colorful scenes, each centered on a combination of La Vie Claire products (chips, spreads, and savory puff pastries). Each setup features:

  • Bright, natural light to evoke aperitifs in the sun,
  • A variety of textured backdrops (tiles, tablecloths, wood) to create strong visual contrast,
  • Generous styling that balances simple gestures with an abundance of food,
  • An overhead viewpoint to emphasize the sense of sharing,
  • And, for each setting, a dynamic stop-motion video that captures a moment together: chips crunching, spreads being spread, glasses clinking.

Each photo/video pairing highlights a distinct flavor profile:

  • Tex Mex Setting : spicy chips, bell pepper spread, and Provençal twists.

  • Sol y Sur Setting : unsalted chips, chickpea hummus, and sesame mini sticks.

  • Pop Retro Setting : vinegar chips, eggplant spread, and olive & Emmental squares.

The result?

A series of sunny, appetizing images conceived as “aperitif postcards.” Each image captures a slice of life—a lingering moment with friends, an impromptu snack, a craving for something fresh. The stop-motion videos add rhythm and life, making them ideal for engaging digital content. All guided by art direction aligned with La Vie Claire's organic, French, accessible values.

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