Bravo Hugo Catalog
Bravo Hugo is the condiment brand for specialist organic retailers, created in the workshops of Reitzel France, a pickle specialist for more than 100 years. The brand represents a new generation of condiments: organic, French, joyful, and committed. It celebrates simple, delicious products, with no flavorings or preservatives and complete transparency about traceability and origin.
Create a complete product catalog for Bravo Hugo, aimed at distributors, buyers, and B2B partners.
The goal: reflect the pop-inspired, colorful, accessible world of the brand while showcasing the range's diversity (French gherkins, pickles, capers, balsamic vinegars) through: product packshots, creative, styled recipes and editorial punchlines, with strong visual and narrative consistency, adapted for print and digital.
Art direction : developing a fresh, graphic visual world with bold, contrasting colors, inspired by pop culture and contemporary food design.
Photography : a complete studio photoshoot combining product packshots, styled recipes and lifestyle scenes, to illustrate each range in a lively, appetizing style.
Food & Product Styling : choosing props and styling each scene to showcase the products while keeping the brand approachable.
Recipe Development : developing original recipes that feature gherkins, capers, pickles, and vinegars in a range of eating occasions (snacks, aperitifs, salads, sandwiches…).
Copywriting : writing the catalog copy, recipe names, page titles, tone of voice, punchlines and taglines. Editorial work designed to capture Bravo Hugo's fun, committed personality.
A product catalog that reflects Bravo Hugo : fresh, direct, bold, joyful.
This communication tool has become a key tool for reaching new customers, supporting sales activity and showcasing the brand's commitments (organic products, traceability, local production).
A 360° project, from imagery to words, that establishes Bravo Hugo as a forward-looking food brand, as committed as it is delicious!
Explore our latest news and creative projects 📸
