{"id":52853,"date":"2026-11-03T11:50:37","date_gmt":"2026-11-03T10:50:37","guid":{"rendered":"https:\/\/cantinecollective.fr\/?post_type=portfolio&p=52853"},"modified":"2026-11-03T12:00:45","modified_gmt":"2026-11-03T11:00:45","slug":"giraudet-les-essentielles","status":"publish","type":"portfolio","link":"https:\/\/cantinecollective.fr\/en\/portfolio\/giraudet-les-essentielles\/","title":{"rendered":"Giraudet x Les Essentielles"},"content":{"rendered":"
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\n\t\t\t\t<\/path><\/svg>Prev<\/span><\/span>Previous project<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t
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Giraudet x Les Essentielles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client: Giraudet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Plus de g\u00e9n\u00e9rosit\u00e9 \u00e0 partager, toujours la m\u00eame exigence Giraudet.<\/strong><\/p>

Pour le lancement des Essentielles, nous avons accompagn\u00e9 la maison Giraudet dans la mise en images de quatre recettes de soupes fra\u00eeches au format familial. L\u2019enjeu : faire d\u00e9couvrir cette nouvelle gamme en racontant ce qui la rassemble, le plaisir des repas simples et gourmands, la qualit\u00e9 des recettes et un savoir-faire qui trouve naturellement sa place \u00e0 la table du quotidien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t \t\n\t\t\n\t<\/video>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Our approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons choisi de montrer la g\u00e9n\u00e9rosit\u00e9 plut\u00f4t que de simplement la raconter : des l\u00e9gumes qui entourent les bouteilles, des textures en gros plan, des bols servis et des tabl\u00e9es o\u00f9 la soupe se partage en famille ou entre amis.<\/p>

Les photographies associent ainsi la d\u00e9couverte des recettes \u00e0 des sc\u00e8nes de d\u00e9gustation chaleureuses. En vid\u00e9o, les formats splitscreen font dialoguer la texture de la soupe et son service vu du dessus : une mani\u00e8re directe et gourmande de donner envie de passer \u00e0 table.<\/p>

Teaser, reveal, infographie et jeu-concours avec Cristel compl\u00e8tent le dispositif. Chaque format accompagne un temps du lancement, avec un m\u00eame fil conducteur : pr\u00e9senter un format plus g\u00e9n\u00e9reux, sans perdre ce qui fait la singularit\u00e9 de la maison Giraudet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une s\u00e9rie de contenus photo, vid\u00e9o et graphiques qui conjugue d\u00e9couverte produit et plaisir du partage.<\/p>

Un lancement pens\u00e9 pour installer Les Essentielles dans le quotidien des familles, tout en affirmant la continuit\u00e9 de la qualit\u00e9 et du savoir-faire Giraudet. Parce qu\u2019une bonne soupe, \u00e7a se partage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Jeu\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t \t\n\t\t\n\t<\/video>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Photos, vid\u00e9os et cr\u00e9ations graphiques pour le lancement des soupes fra\u00eeches Les Essentielles de Giraudet, au format familial.<\/p>","protected":false},"author":1,"featured_media":52897,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[12694,12693,12673,5148],"portfolio_tag":[],"class_list":["post-52853","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-communication","portfolio_category-creation","portfolio_category-photographie","portfolio_category-video"],"yoast_head":"\nGiraudet x Les Essentielles | Cantine Collective<\/title>\n<meta name=\"description\" content=\"Photos, vid\u00e9os et cr\u00e9ations graphiques pour le lancement des soupes fra\u00eeches Les Essentielles de Giraudet, au format familial.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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