{"id":52687,"date":"2026-07-09T20:30:14","date_gmt":"2026-07-09T18:30:14","guid":{"rendered":"https:\/\/cantinecollective.fr\/?post_type=portfolio&p=52687"},"modified":"2026-07-09T20:36:21","modified_gmt":"2026-07-09T18:36:21","slug":"limonades-thes-glaces-x-la-vie-claire","status":"publish","type":"portfolio","link":"https:\/\/cantinecollective.fr\/en\/portfolio\/limonades-thes-glaces-x-la-vie-claire\/","title":{"rendered":"Lemonades & Iced Teas x La Vie Claire"},"content":{"rendered":"
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\n\t\t\t\t<\/path><\/svg>Prev<\/span><\/span>Previous project<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t
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Lemonades & Iced Teas x La Vie Claire<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client : La Vie Claire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After updating the recipes and visual identity of its iced teas<\/strong> and lemonades<\/strong>, La Vie Claire wanted to support the launch of these new ranges with a series of visuals expressing their promise: organic drinks that are more natural, unmistakably summery, and incredibly refreshing.<\/p>

Our mission: create a photographic world that instantly makes you want to open a bottle, while highlighting the new packaging design and each product\u2019s flavors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the iced teas<\/strong>, we developed two complementary visual directions.<\/p>

The first celebrates summer indulgence: beach towels, a book, sunglasses, ripe fruit, and warm light create a scene that evokes vacations, afternoons in the sun, and moments when time seems to slow down.<\/p>

The second focuses on an immediate feeling of freshness. The bottles are arranged on a bed of ice, surrounded by their key ingredients, heightening the contrast between summer heat and the product\u2019s thirst-quenching promise.<\/p>

For the lemonades<\/strong>, we created a bright, poolside atmosphere. Reflections on the water, fresh citrus, transparent glass, and tasting moments reinforce the range\u2019s natural, refreshing character, while keeping the aesthetic premium and approachable.<\/p>

Each image was designed to work equally well in digital communications and print, with the product always at the heart of the composition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A fresh, bright summer image library covering a variety of uses: premium packshots, atmospheric photography, serving scenes, and lifestyle content.<\/p>

Art direction that supports the ranges\u2019 repositioning while staying true to La Vie Claire\u2019s organic, simple, appetizing world.<\/p>

Because, ultimately, the best way to tell the story of a refreshing drink\u2026 is to make people thirsty at first glance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pour accompagner le lancement de ses nouvelles limonades et th\u00e9s glac\u00e9s, La Vie Claire a confi\u00e9 \u00e0 Cantine Collective la cr\u00e9ation d’un univers visuel estival et rafra\u00eechissant. Entre reflets de piscine, bouteilles givr\u00e9es, agrumes, p\u00eaches et sc\u00e8nes de d\u00e9gustation, d\u00e9couvrez notre approche en photographie culinaire et stylisme pour sublimer cette nouvelle gamme de boissons bio.<\/p>","protected":false},"author":1,"featured_media":52695,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[12673],"portfolio_tag":[],"class_list":["post-52687","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-photographie"],"yoast_head":"\nLa Vie Claire : photographie de limonades & th\u00e9s glac\u00e9s<\/title>\n<meta name=\"description\" content=\"Limonades et th\u00e9s glac\u00e9s La Vie Claire : Cantine Collective cr\u00e9e une banque d\u2019images estivale, entre packshots, sc\u00e8nes de d\u00e9gustation et photographie lifestyle.\" \/>\n<meta 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