{"id":52465,"date":"2026-04-15T07:12:29","date_gmt":"2026-04-15T05:12:29","guid":{"rendered":"https:\/\/cantinecollective.fr\/?post_type=portfolio&p=52465"},"modified":"2026-04-15T07:30:40","modified_gmt":"2026-04-15T05:30:40","slug":"phototheque-corporate-magasin-la-vie-claire","status":"publish","type":"portfolio","link":"https:\/\/cantinecollective.fr\/en\/portfolio\/phototheque-corporate-magasin-la-vie-claire\/","title":{"rendered":"La Vie Claire x Corporate Image Library"},"content":{"rendered":"
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La Vie Claire x Corporate Image Library<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client : La Vie Claire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Vie Claire wants to modernize its corporate image library to better reflect the in-store experience and enhance its brand image.<\/p>

The goal: produce authentic, contemporary, human-centered visuals for a range of communications\u2014for franchisees, recruitment, and wider corporate messaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We carried out an immersive shoot in an operating store, capturing the full richness of everyday life in the space.<\/p>

Our art direction takes a natural, honest approach: realistic light, believable everyday scenes, and a focus on professional gestures and interactions. The idea is to reveal what is already there, rather than overstyle it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The shoot covers the entire store experience: storefronts and exteriors, interior atmosphere and circulation, departments (fruits & vegetables, bulk foods, groceries\u2026), the advice counter and customer interactions, product details, and material close-ups.<\/p>

A mix of wide shots and close-ups creates a complete, cohesive image library that can be used across all communications.<\/p>

A modern, warm, human-centered image library that showcases the products, spaces, and teams.<\/p>

Visuals designed to last and effectively support corporate communications, the store network, and recruitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La Vie Claire x Phototh\u00e8que corporate Client : La Vie Claire Mission La Vie Claire souhaite moderniser sa phototh\u00e8que corporate pour mieux refl\u00e9ter l\u2019exp\u00e9rience en magasin et valoriser son image de marque. L\u2019objectif : produire des visuels authentiques, actuels et incarn\u00e9s, capables de nourrir les diff\u00e9rents supports de communication \u2014 aupr\u00e8s des franchis\u00e9s, dans une […]<\/p>\n","protected":false},"author":1,"featured_media":52474,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[12673],"portfolio_tag":[],"class_list":["post-52465","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-photographie"],"yoast_head":"\nLa Vie Claire : reportage photo & phototh\u00e8que corporate<\/title>\n<meta name=\"description\" content=\"Cantine Collective renouvelle la phototh\u00e8que corporate La Vie Claire : un reportage en magasin sur les \u00e9quipes, les produits, les gestes m\u00e9tiers et les \u00e9changes.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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