{"id":50294,"date":"2025-02-18T14:25:39","date_gmt":"2025-02-18T13:25:39","guid":{"rendered":"https:\/\/cantinecollective.fr\/?post_type=portfolio&p=50294"},"modified":"2025-06-15T23:54:57","modified_gmt":"2025-06-15T21:54:57","slug":"catalogue-bravo-hugo","status":"publish","type":"portfolio","link":"https:\/\/cantinecollective.fr\/en\/portfolio\/catalogue-bravo-hugo\/","title":{"rendered":"Bravo Hugo Catalog"},"content":{"rendered":"
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Bravo Hugo Catalog<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client : Bravo Hugo - Groupe Reitzel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bravo Hugo<\/strong> is the condiment brand for specialist organic retailers, created in the workshops of Reitzel France<\/strong>, a pickle specialist for more than 100 years. The brand represents a new generation of condiments: organic, French, joyful, and committed<\/strong>. It celebrates simple, delicious products<\/strong>, with no flavorings or preservatives and complete transparency about traceability and origin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Create a complete product catalog<\/strong> for Bravo Hugo, aimed at distributors, buyers, and B2B partners.<\/p>

The goal: reflect the pop-inspired, colorful, accessible world<\/strong> of the brand while showcasing the range's diversity (French gherkins, pickles, capers, balsamic vinegars) through: product packshots<\/strong>, creative, styled recipes and editorial punchlines,<\/strong> with strong visual and narrative consistency<\/strong>, adapted for print and digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Art direction<\/strong> : developing a fresh, graphic visual world with bold, contrasting colors, inspired by pop culture and contemporary food design.<\/p>

Photography<\/strong> : a complete studio photoshoot combining product packshots<\/strong>, styled recipes<\/strong> and lifestyle scenes<\/strong>, to illustrate each range in a lively, appetizing style.<\/p>

Food & Product Styling<\/strong> : choosing props and styling each scene to showcase the products while keeping the brand approachable.<\/p>

Recipe Development<\/strong> : developing original recipes that feature gherkins, capers, pickles, and vinegars in a range of eating occasions (snacks, aperitifs, salads, sandwiches…).<\/p>

Copywriting<\/strong> : writing the catalog copy, recipe names<\/strong>, page titles<\/strong>, tone of voice<\/strong>, punchlines<\/strong> and taglines. Editorial work designed to capture Bravo Hugo's fun, committed personality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The result?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A product catalog that reflects Bravo Hugo<\/strong> : fresh, direct, bold, joyful.
This communication tool has become a key tool for reaching new customers<\/strong>, supporting sales activity and showcasing the brand's commitments (organic products, traceability, local production).<\/p>


A 360\u00b0 project, from imagery to words, that establishes Bravo Hugo as a forward-looking food brand<\/strong>, as committed as it is delicious!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Catalogue Bravo Hugo Client : Bravo Hugo – Groupe Reitzel Bravo Hugo est la marque condimentaire du r\u00e9seau sp\u00e9cialis\u00e9 BIO, n\u00e9e dans les ateliers de Reitzel France, expert du cornichon depuis plus de 100 ans. La marque incarne une nouvelle g\u00e9n\u00e9ration de condiments : bio, fran\u00e7ais, joyeux et engag\u00e9s. Elle valorise des produits simples et […]<\/p>\n","protected":false},"author":1,"featured_media":50296,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[12693],"portfolio_tag":[],"class_list":["post-50294","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-creation"],"yoast_head":"\nBravo Hugo : catalogue et photo | Cantine Collective<\/title>\n<meta name=\"description\" content=\"Catalogue Bravo Hugo : direction artistique, photographie, stylisme, recettes et r\u00e9daction par Cantine Collective, pour les supports print et digitaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cantinecollective.fr\/en\/portfolio\/catalogue-bravo-hugo\/\" 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